Erika Smith, LMFT
The product:
Erika Smith, is a licensed therapist launching her private practice.
This project worked closely with the client to develop branding along with a fully functional WordPress website.
Project duration:
2020 to Current.
My role:
- UX/UI Designer from conception to delivery
- Branding, identity & logo design
- Developed design via WordPress
- Regularly monitors and upkeeps website for client
The problem:
The client needs to establish branding along with a website to answer questions and draw attention to her small business.
Her target audience is those seeking mental help who are English or Spanish speakers.
What I learned:
While designing and developing Erika Smith’s webpage, I learned limitations in respect to developing with a page builder.
Visit Erika’s Website
The goal was to establish a brand and create an accessible website to grow clientele.
The process began with a branding questionnaire and continued onto a moodboard and stylescape. With approval, I moved onto a wireframe and lastly, developed a final mockup and functioning website.
Deliverables:
- Personalized branding
- Style guide
- Live, responsive WordPress site
